Saturday, November 17, 2018

New Media Final: Smother

In The Medium is the Massage, McLuhan observes a society in which the increasing prevalence of news media all around us creates a sense of "allatonceness" so that "we now live in a global village...a simultaneous happening" within which everybody is constantly aware and reminded of events by others' reactions to and discussions of them. Because news surrounds as at all times, we become numb to the constant barrage of tragedy... that is, until something is so horrific or touches us so personally that it becomes impossible to either ignore or escape the incessant coverage. This video illustrates the initial unseeing, unfeeling attitude an average consumer of media puts on in order to wade through day-to-day horror, until the reality of the messages begins to seep in and awaken the human feelings underneath.


While this video specifically focuses on Dr. Ford's testimony in September and the shared feelings of anxiety and disgust that many experienced during this time, it is my hope that the message of this video can be translated to any other tragedy which the news and social media hyper-focuses on until the drama becomes "old". I feel that the use of hands creeping along in stop motion with the added whispers of the headlines creates the disturbing and smothering sensation that I was hoping for, but I would be interested to continue to play with the other sounds I use: the crinkling (recorded from when I crumpled all of the hands into a ball) and heartbeat- perhaps there are other sounds which would produce a better sense of anxiety while also showing a certain triumph as the mask and headlines are ripped away.

2 comments:

  1. I love this final product. I think the added sound really helped to push the message you were going for.

    ReplyDelete
  2. What a powerful piece! Simple concept and visuals, very bold and stunning. I am thoroughly entranced and mildly disturbed every time I watch this. Great work!

    ReplyDelete

New Media Final: Smother

In The Medium is the Massage, McLuhan observes a society in which the increasing prevalence of news media all around us creates a sense of &...